Growing up I always loved stories – so in my career, I’ve tried to do the same. I like to turn a brand into a story that other people are telling. That means finding out what customers need, creating the narrative and then telling the story in the ways they want to hear it.I’ve spent my career working to develop and implement marketing strategies to engage with niche audiences that are often hard to target and even harder to engage with.

I’ve found that by utilising big-data platforms and personalised marketing automation, I can identify audience segments, and then tell them the story of a brand, encouraging their engagement with the various products and brands I represent. This has seen me building websites, developing large-scale social media campaigns, creating and deploying content marketing strategies and even trekking around the country exhibiting at events.